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Referencing, Deception and how to avoid a mishire.

Craig Bagshaw • May 27, 2022

Referencing deception and how to avoid a mishire

My take on references.


Are they important? Yes 


Should you rely on them to make hiring decsions? It depends (sometimes).  


What value they bring depends on how you do them.


We love everything digital at 3X Partners however, like all great business processes, it should be a mixture of well designed lo touch [tech automation] and hi touch [H2H contact]. 


5 simple steps to help you avoid hiring someone for your team / business;


1) Ask for refs upfront or ask 'hypothetical' questions as to what referees will say. If done correctly, it is a very powerful technique. Furthermore, explain your referencing policy / process upfront. Look out for red flags, specfically where peers are nominated or managers from yesteryear. 

2) Go digital and use IP tracking - sign up with Referoo

3) Design well thought out questions [Columbo style] to provoke deep thought from the referee and DON'T allow for one word or simple yes/no responses.

4) Simplify your referencing questions / checklist & cull to 10 max questions. A well known / large agency sent me a *27 question reference report to complete for a former employee a while back! *It hasn't changed since. I kid you not! 

5) Call the referees to clarify context and dig deeper, listen to queues, tone of voice etc. Thank the referees for their time and provide / discuss all completed references with your hiring manager so you can move fast and get back to the person [candidate]. 

Bonus point - engage 3X Partners to conduct performance based interviews or put Columbo on your interview panel.


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Author’s Note: If this article stimulated your thinking and provided you with actionable tips, please take a minute to follow and/or connect with Dr. Sullivan on LinkedIn .
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Few realize that increasing your hiring speed often has the second-largest impact on hiring results (after referral hires). Most track time to fill, but few recruiting leaders calculate the high correlation between your hiring speed for top talent and their resulting on-the-job performance after they become a new hire. To put the relationship simply, slow hiring decisions mean that most of your top applicants will lose interest or accept a faster “bird in hand” offer long before your firm gets around to a decision. And that slowness means that you’ll have to select from the remaining “not-in-demand candidates” which unavoidably, will result in a large number of mediocre hires. Time to fill now averages 44 calendar days, an increase of 50 percent since 2010 (Source: CEB). So, if your executives aren’t sold on the need for faster hiring, show them this 20+ list of the severe and real damage that occurs when you hire slower than your talent competitors do. The most impactful damages are listed first under each category. If you want to know even more about proven actions that you can take to speed up your hiring, please join me at the workshop that I am leading on that topic at the Fall ERE recruiting conference. The Economic Costs of Slow Hiring The most compelling reasons for speeding up your hiring process are based on the tremendous cost associated with losing top candidates because your hiring process is too slow. The most significant economic costs are highlighted below. Lower-quality hires — because top candidates may be gone within 10 days. Slow hiring guarantees you will hire weaker performers, who are of course the only ones still available after 30+ days. If these lower-quality hires stay for years, you must add the cost of these multiple years of lower performance to your total cost of slow hiring. Direct revenue loss — the most obvious cost will be the un-retrievable revenue lost due to long position vacancies in revenue-generating positions. Not only will position vacancies in sales jobs cost you revenue, but may also cause you to lose customers. Lower productivity — you lose the opportunity to get work done when a position is vacant for even a single day. Having multiple vacancies as a result of slow hiring will dramatically impact the productivity in individual jobs and throughout the whole team. Loss of innovators — because most firms target innovators and machine-learning professionals, they are gone the fastest. Slow hiring will mean that you will experience permanent talent shortages in these critical areas. Losing talent to a competitor — because slow hiring may cause “in-demand” top talent to accept offers from your competitors. You have to include the costs of losing talent to your competitors because it helps their bottom line. Track (on LinkedIn) where your lost top candidates ended up to find out if your competitors benefited from your slow hiring. Losing a competitive advantage — even though the average time to fill is 44 days, using a pipeline hiring approach lowered Nestlé Purina’s time to fill to zero days in 43 percent of its hires. At one of its factories, 100 percent of the jobs were filled before they were needed. Speed gives all fast hiring firms a distinct competitive advantage, which is essential when you are fighting for talent. Speed hiring results in millions of dollars of economic impacts to your firm because it allows you to get much more than your fair share of top talent. A bad experience may cost you product sales — a long, drawn-out hiring process certainly degrades the candidate experience and that may lead to two-thirds of your rejected candidates disparaging your firm on social media. If poorly treated candidates are current customers, a bad experience can result in up to 15 percent of them becoming former customers. Co-worker stress — teammates must work harder to fill in when positions on their team are vacant. The stress and overwork may also result in more errors, lower quality output, and possible turnover. Higher salary demands — the longer a top candidate is in the job market, there is a higher likelihood that they will demand more money and be more expensive because multiple firms will be bidding on them. However, if you hire quickly when a top candidate has only applied at your firm, you won’t have to offer them higher salaries, because there has been no competitive bidding yet. Negative Candidate Issues Created by Slow Hiring Obviously, candidates want a fast hiring decision, so slow hiring will negatively impact how they act. More will drop out — when there are slow hiring decisions, your in-demand candidates will have abundant time to rethink whether they want to work at your firm, which increases the chances that they may drop out of the hiring process before your firm begins interviews. They may also drop out because they get “bird-in-hand” offers from other firms or because they simply need the income immediately. Intuit now, frequently, provides same-day offers to minimize the loss of top candidates who simply won’t be available if there is even a minimal delay. They will continue to apply elsewhere — slow hiring creates major problems because it provides applicants with more time to keep applying to other firms, and increasing their frustration will cause them to lose interest in your firm. In contrast, telling them that the decision will be made quickly (name the approximate number of days) may discourage further applications to other firms. Lower offer acceptance rates — innovators and candidates routinely view their experience with the recruiting process as a reflection of how the firm operates. So, they may assume that slow hiring decisions are an indication of how fast the rest of the firm makes decisions. That discouraging thought will make them more likely to drop out or reject your offer. Fast hiring and keeping top candidates interested up until the end will likely increase your offer acceptance rates. They may never reapply — because slow hiring will frustrate rejected candidates. That frustration increases the odds that they will never reapply to your firm. Damage to Your Employer Brand Image and Future Applications Your organization’s slowness will negatively impact your employer brand and the possibility of future applications. Frustration results in spreading negative comments — a drawn-out hiring process gives current applicants ample time to spread the word about their frustrations to their friends and colleagues. Discourage applications — after the hiring process is over, frustrated candidates will post negative reviews on Glassdoor (which allows negative comments related to slow recruiting) and that will discourage many of the people who are considering your firm to reconsider making an application. It may cause you to receive lower rankings — because a bad candidate experience is part of the criteria for ranking “best place to work” firms, slow hiring may negatively impact your ranking on these important lists. Slow Hiring May Result in Bad Decision-making Slow hiring may have multiple negative impacts on hiring decisions and on recruiters. Slow makes comparisons difficult — when you are interviewing multiple candidates over a long period of time, it is harder to make side by side comparisons because the interviews are spread so far apart and this time spread may lead to costly mis-hires. Managers will decide to just end it — during a long drawn out process, hiring managers will, unfortunately, often make a hasty decision just to put an end to the frustrating hiring process. The “let’s settle on this one” approach may also lead to costly mis-hires. Recruiter frustration — slow hiring may impact recruiter energy, effectiveness, and even turnover. The morale of recruiters increases with hiring closures. Missed diversity — because highly qualified diverse candidates in key jobs are always in high demand. Hiring slowly after other firms have made an offer will likely have a severe negative impact on diversity hiring. Hiring Manager Issues A slow hiring process can also frustrate hiring managers and waste valuable corporate resources. Reluctance to hire again — after experiencing a long delay between a requisition and the starting date, hiring managers may put a low priority on hiring, and they may even be reluctant to hire again. Wasting a manager’s time and budget — if too many interviews are one of the primary reasons for slow hiring, managers won’t be able to complete all their managerial work if your top choice becomes unavailable due to a slow hiring process. The entire recruiting process may have to be re-opened, which will take even more manager and recruiter time and dramatically increase your recruiting costs. Final Thoughts Fast hiring is especially important during times of low unemployment because the competition for talent continues unabated and retention rates continue to skyrocket. Recruiting leaders must realize that the “magic bullet” solution is speed hiring because speed hiring not only fills vacant positions faster but also allows you to beat the competition for top talent. If this article stimulated your thinking and provided you with actionable information, please take a minute to follow or connect with Dr John Sullivan on LinkedIn . As seen on ERE Media on 04/23/2018
By Dr JohnSullivan 10 Jul, 2021
Increasing your speed of hire ranks as the No. 2 option for improving a firm’s quality of hire. The competition for talent is so high these days, that if you don’t hire extremely fast, quality candidates who apply at your firm will be gone within days because they have accepted another offer from a firm that acted faster. Some firms like Intuit have even had to resort to something as radical as “same-day hiring” to land applicants in tight fields like cybersecurity and AI before it’s too late. If your firm is considering trying to speed up your corporate hiring process, know that, in my experience, most corporations stumble when they try to implement speed-of-hiring initiatives. A primary reason is that they pay little attention to speed-of-hire metrics. And when they do choose them, the wrong ones are used. The most common error is to rely on the classic time-to-fill metric solely. Time to Fill — What’s Wrong With the Most Common of All Speed Metrics Time to fill is often also known as time to hire. It is by far the most commonly used metric in the area of speed of hire. Unfortunately, it is an extremely misleading metric for a variety of reasons. Traditional metric — Time to Fill — the average number of calendar days between the posting of a job and offer acceptance. The primary flaw of this metric is that it is an average between all jobs. And that is problematic because the speed-of-hire approach is primarily needed only in hard-to-fill jobs where candidates are in extremely high demand. So, this metric is deceiving because even though your overall time-to-fill number of days may be relatively low, your time-to-fill could be extremely high in the handful of targeted jobs where extremely fast hiring is actually necessary. As a result, using this generalization metric can effectively hide the fact that where it really matters, your days to hire are way too long. Incidentally, if you’re curious, the average time-to-fill of the U.S. is currently 42 days (Source: HireVue). The Top 7 Speed of Hire Metrics That You Should Be Using Once you realize that relying solely on the classic time-to-fill metric is a major mistake, your next step should be to examine additional speed of hire metrics that really make a difference. There are six of them that I recommend. “Time To Fill For “In Demand” Jobs” Is a Related But Superior Metric This metric is superior primarily because it exclusively measures only the “in-demand” jobs — those that really require an extremely fast hiring decision to keep your top candidates from dropping out. Speed metric No. 1 — Time to fill for in-demand jobs (TTFiD) — the number of calendar days between the posting of an “in demand job” and offer acceptance. By reporting on only in-demand jobs, you not only place a focus on them, but you also keep recruiters from pushing speed hiring approaches for average jobs where they have little impact on quality of hire. A typical TTFiD metric target would be two weeks or fewer. “Filled by Need date” (FbND) Is by Far the Most Powerful Metric Both previously mentioned varieties of time-to-fill metrics focus on the number of days that it takes to fill a job. But unfortunately, it is quite possible to fill a job fast and then have the new hire available at a time when the business doesn’t really need them. For example, you could fill your Santa Claus openings in a handful of days. However, if you filled your Santa Claus jobs really fast in June, they unfortunately, would be available far before they were needed to begin work (around their “need date” in November). Speed metric No. 2 — “Filled by Need Date” (FbND) — the average percent of time that a job is filled within three days of its “need date.” The need date is the date that the manager specifies when he or she needs the new hire to start their job. Filling a job by its “need date” reveals whether managers are getting the employees they need “on time” (as opposed to “too early” or “too late”). By tracking the percentage of fills occur on or close to the need date, you measure the percentage of times that the recruiting function produced the hire on (but not before or after) the date they were actually needed to start work. Measuring the number of minutes, it takes to cook dinner … never tells you whether the food was actually ready exactly at dinner time. Filling a job too early may mean you will need to pay salary dollars to a new hire who may be doing nothing more than standing around. And obviously filling a job too late will mean that some critical work will simply not get done. And if it’s a revenue job, revenue will be lost. The percentage jobs filled on the “need date” (on time) is a superior measure because it encourages recruiters to complete all hires when they are needed, rather than blindly attempting to fill all jobs faster, no matter how inappropriate and costly that may be. Some Additional Speed-of-Hire Metrics That Can Have a Powerful Impact There are other speed-of-hire metrics that will help you demonstrate to executives and managers the importance of hiring fast when the situation demands it. Those additional five measures include: Speed metric No. 3 — Quality-of-hire metric — the primary reason for hiring fast is that it prevents you from losing your highly valuable “in-demand” applicants to better offers. And by not losing quality candidates, you directly improve your chances of making a quality hire. You can’t tell if you’re increasing the quality of hire unless you directly measure it in a metric. In my experience, your quality-of-hire metric should measure only two things. The first component is the level of on-the-job performance of new hires compared to a standard. The second component is the retention rate of new hires over their first year. Speed metric No. 4 — The percent of exceptional applicants that were not hired — remember the primary reason why you hire fast is to avoid losing exceptional applicants to other offers. So, the best metric that shows that exceptional applicants are not dropping out of your hiring process prematurely is known as the “quality of those not hired” metric. It is measured by simply tagging all the exceptional applicants (or the top 5 percent) who have applied to one of your “in-demand” jobs. You then calculate the percentage of exceptional candidates who were not hired for whatever reason. The ideal “not hired” percentage should be less than 10 percent. Incidentally, you can even track these lost exceptional candidates on LinkedIn, where you can find out how quickly they got a job and where. Speed metric No. 5 — The dollar impact of speed hiring — if you expect to get executives and managers to pay attention to anything, you need to literally “show them the money.” To show them the dollar impact of speed hiring, focus only on your in-demand jobs where the performance of an employee is already measured in dollars. Start with sales, business development, collections, customer service, and accounts-receivable jobs. You should then work with the CFO’s office to calculate the dollar difference (the performance differential) between the dollar amounts generated by the speed of hire new hires and the dollar amounts generated by those hired under the normal time to fill. You can then use the difference in generated money to show that the ROI speed hiring in key jobs is incredibly high. Speed metric No. 6 — Identify the key delay points in the hiring funnel — this metric identifies problem areas. It should be evident that you can’t improve your speed of hire until you determine precisely where the longest hiring delays occur. Use a reengineering process and a process map to identify the areas within the recruiting funnel that take up the most delay days. Look for wide variations in the number of days used as a likely indication that improvement is possible. Then focus on external speed of hire benchmarking to find superior methods to reduce the delays at these pain points by at least 25 percent. Speed metric No. 7 — Satisfaction with the hiring process — make sure that an accelerated hiring process also improves the satisfaction of those who use it. Periodically survey hiring managers, your recruiters, and a sample of applicants to determine if their satisfaction with the hiring process is improving. Normally faster hiring with less frustration and delay makes managers, recruiters, and applicants more satisfied. Final Thoughts Unfortunately, most of those who lead corporate speed-of-hire initiatives routinely treat metrics as mostly an afterthought. That can severely damage your results because without the right metrics many have been fooled into thinking that their speed-of-hire process is actually producing the desired results (i.e., losing few exceptional candidates to other offers and increasing the on-the-job performance of your new hires), when in fact your speed of hire process is only producing mediocre results. If you failed to measure all the right things, you will focus on the wrong things, and unfortunately, you will likely produce the wrong results. Author’s Note: You can find the slide deck here . If this article stimulated your thinking and provided you with actionable tips, please take a minute to follow or connect with Dr John Sullivan on LinkedIn and subscribe to the ERE Daily . As seen on ERE Media on 10/22/2018.
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